top of page
Writer's pictureThaiSnackOnline
Aug 172 min read

YUMYUM company | Know the Manufacturer Ep. 33

At ThaiSnackOnline, we're dedicated to bringing you the finest Thai snacks, straight from the source. In our "Knows the Manufacturers" series, we take you behind the scenes to meet the incredible companies that make your favorite treats. Today, we're thrilled to introduce you to the YumYum company, a cornerstone of Thailand's instant noodle industry.



YumYum stands as a pioneer in Thailand's instant noodle market. Established in 1971 under Wan Thai Food Industry Co. Ltd., YumYum was the first company to produce instant noodles in Thailand. Over the years, they have been committed to developing products that meet customer needs, delivering deliciousness not only locally but also to more than 60 countries worldwide, including Europe, Asia, Australia, and New Zealand.



Milestones in YumYum's Journey


  • 1972: YumYum entered a joint venture with the Ajinomoto group, expanding its capabilities and market reach.

  • 1983: Launched the first instant noodles for children, Yum Yum Kook Kai and Yum Yum Chang Noi.

  • 1990: Introduced Yum Yum Jumbo, a jumbo format instant noodle, and began exporting globally.

  • 1996: Became the first to produce dry instant noodles with YumYum Jumbo Stir-Fried flavor. 



  • 2001: Released flat noodles with the YumYum Suki flavor and became the first to distribute instant cup noodles in Thailand under the brand Noodle D.

  • 2013: Launched Yum Yum TemTem, enhancing instant noodle cups with dried meat and vegetables.

  • 2014 & 2019: Underwent rebranding efforts to enhance consumer happiness and reflect a spirit of innovation, introducing a smile and circle symbol to the logo and launching products like YumYum Sood Ded, known for its big, elastic soft noodles and rich Thai sauces.


YumYum's dedication to quality and innovation has made them a leader in the industry. They are known for their unique technology, combining seasoning powder and oil into a convenient seasoning cube. This innovation ensures that every cup of YumYum noodles delivers consistent and delicious flavor.



When you choose YumYum noodles, you're not just enjoying a meal; you're experiencing a piece of Thailand's vibrant culture and rich traditions. Each bowl tells a story of dedication, passion, and a love for great food.



Stay tuned for more stories from our "Knows the Manufacturers" series, where we continue to explore the amazing companies behind your favorite snacks. At ThaiSnackOnline.com, we're proud to partner with brands like YumYum, bringing you the best of Thailand, one noodle at a time.


Credit References:


19 views0 comments

Comments

Home > Blog

bottom of page